©2025 npay bx created in collaboration with xyz.studio.ofcl for the npay 10th anniversary campaign.
the 10th anniversary of npay was more than a celebration of numbers; it was a moment to reflect on the journey we have taken and to consider the direction ahead.
in preparing for this campaign, we placed the brand’s core keyword, ‘points,’ at the center and sought to express it through a new approach that combined technology and design.
the key visual was structured to extend beyond simple graphics into a comprehensive design system, while the ai consumption diary was refined over dozens of tests, from prompt design to the tone and manner of the final output.
we also experimented with a new visual language unique to npay through generative ai-based nft design and motion content, and worked on offline consistency through goods production in collaboration with teto, preparation for media day events, and presentation material composition.
all of this came together as a more complete outcome through the sophisticated graphic language of the xyz team. visual scalability, systematic thinking, and flexible collaboration made it possible even within a tight timeline.

thank you sincerely for breathing together with us at such an important milestone and creating outstanding results.

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npay bx: yongkee hong, sanghyun kim, youngjin oh
npay mkt: soon do hong, kyungnam won, yongwoo choi, jeongmin kim, yujin jung, seungmin choi
design studio: xyz, jaewan yu, seongyeol kim, dongbin han, taegyeom hwang
motion design: minhyung lee, hanbeom choi